Retailers today aren’t as powerful as they were 50 years ago. Back then, if you owned the only store in a town, customers had no choice but to purchase your products. Now, however, customers have more power than ever—if they don’t like your store, they can search the web for their desired product and find dozens of affordable purchase options from e-commerce sites.
There is one thing you can offer that online stores can’t: a face-to-face conversation with a sales associate. If you can quickly resolve a customer’s problem and offer them a personalized service experience, your store can gain a leg up against the competition. The first step in gaining a competitive advantage is implementing a successful training plan for your employees.
Learn why retail sales training programs are integral to your success as a company and discover how you can use the FLX Systems Vizual Trainer app to implement an unforgettable training program.
You can sell the highest-quality products around for the lowest price, but customers may still choose a competitor. Why? Customer service trumps all. After a bad customer service experience, 58% of customers will stop shopping at your store. If you forgo sales training for your employees, you risk losing a large chunk of your client base due to negative customer experiences. Well-trained employees offer better service, which leads to improved customer loyalty and better sales outcomes.
In addition to increasing customer satisfaction, retail training programs come with an abundance of other benefits, including:
- Improving your brand image: Customers expect consistent, positive experiences when they visit retail stores. Every encounter a customer has affects how they view your brand. By providing the same level of service to every customer, regardless of employee, you can gain a reputation as the top retailer in town.
- Increasing employee retention: Retail workers are leaving their jobs in droves to pursue different opportunities. If you want employees to stay with your company for longer than a few months, you need to show them that you’re invested in their success. By offering training programs, you show employees that you care about their success and want them to grow in their role.
- Reducing workplace incidents: When employees know how to prevent and handle dangerous incidents, you spend less time dealing with the expensive and time-consuming aftermath of preventable problems. Plus, you maintain your reputation as a safe and professional establishment.
- Boosting sales: Some employees are natural salespeople; others need to learn the ropes before they can persuade a customer to make a purchase. Well-trained employees sell more and boost your overall store profits.
It’s clear that retail sales training programs are well worth the investment. However, not all training programs are created equal. Sitting employees in front of a video screen may seem like a solid training strategy, but it may be no better than skipping out on training altogether if employees don’t retain what they learned.
At FLX Systems, we know how important it is to create memorable training programs for retail employees. When your employees are on the sales floor assisting customers, they can’t just leave to rewatch a 20-minute training video. You need to ensure they remember as much of their training as possible and offer direct job support from the sales floor. With our Vizual Trainer app, you can do both.
Here are a few steps you can take to develop an effective retail training program using Vizual Trainer.
Nearly a fifth of deskless workers forget more than half of what they learned immediately after completing a training program. If employees can’t remember most training materials a mere five minutes after learning them, your training program isn’t working. Though you can’t ensure that every employee will remember every fact from a training program, you can significantly increase retention by making your materials interactive.
Making your training program interactive is an effective way to increase employee engagement, and when employees are engaged, they remember more information. Plus, with Vizual Trainer, it’s simple to turn a one-sided training program into an interactive experience. All you have to do is upload an existing training video and add custom quiz questions, gamification elements, and supplemental materials to the video screen.
Every employee learns differently, and every retail role requires different training materials. By creating a customized training experience for each employee, you can ensure that everyone gets the information they need to succeed in their job. Creating custom training videos for every employee may seem like an impossible task, but it’s not. Using Vizual Trainer, you can take the same training video and add custom overlays to create a unique experience for different employees.
Depending on the size of your retail store, you may stock thousands of different products. Unless every employee has an impeccable memory, there’s no way they can remember details about every single product on your shelves. Instead of teaching them details about your products that they likely won’t remember, you can teach them how to access your product knowledge base from their mobile device.
Using the backend of the Vizual Trainer app, you can upload information about every product you stock. Whether your employees need specifications, demo videos, product reviews, or pricing information, they can scan a product’s barcode or use a search bar to access information on the job floor.
During a busy day, you can’t pull every employee from the sales floor to complete a lengthy training course. If you want to fit training into your employees’ schedules, you may have to get creative with how you deploy your program. With Vizual Trainer, your employees can use their mobile devices on the job floor during slow periods to work their way towards completion. Even if they only get a few minutes at a time to work on training, they can pause their program and pick it back up during their next break.
No training program is 100% effective for every employee. Sometimes, your workers need support on the job floor, which is why Vizual Trainer stores training information for employees to access from their mobile devices. If they forget your company’s protocol for a given scenario, they can spend a few seconds relearning the correct procedures instead of guessing what to do.
Want to see our innovative Vizual Trainer software in action?
It’s not easy to create a successful training program, especially when your employees only have a few minutes at a time to learn new materials. However, in the retail industry, training can make or break your business. If you gloss over necessary training or use ineffective methods, you risk losing customers and shelling out thousands of dollars to correct a costly mistake.
At FLX Systems, we noticed that retail workers weren’t getting the support they needed on the job floor. As a result, we developed Vizual Trainer to address gaps in training outcomes for deskless employees. Retail workers no longer have to sit through boring training videos or leave the sales floor to confirm correct procedures. Using the Vizual Trainer app, they can complete training at their own pace and get the support they need during the workday.
FLX Systems empowers deskless workers through technology. We develop software solutions for the underrepresented 80% of global workers who do their jobs on the sales floor or in the service field.